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83% of U.S. Consumers Want More Products, Services Related to Cause Marketing

Eighty-three percent of U.S. consumers want more of the products, services and retailers they use to benefit causes, according to the new 2010 Cone Cause Evolution Study. The report also finds that 41 percent of consumers have purchased a product in the past year because it was associated with a social or environmental cause (41 […]

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