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Levi’s ‘Green’ Jeans Cut Water Use Up to 96%

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The Levi’s brand launched its new “Water<Less” jeans that are manufactured with significantly less water. The average pair of jeans uses 42 liters of water in the finishing process, says Levi’s; however, the new Water<Less collection reduces water consumption by an average of 28 percent and up to 96 percent for some new products in […]

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