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Marketing an Energy-Efficient Product as ‘Money Saving’ Just Doesn’t Work – Here’s Why

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Our latest national survey had an intriguing finding: More Americans are doing the right things — buying energy-efficient appliances, installing insulation, replacing their light bulbs with CFLs and adjusting their thermostats. Yet their utility bills are still on the rise. What gives? The poll, our sixth annual Energy Pulse survey, found 77 percent of homeowners […]

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