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The Case of GM’s CSR Initiative: Why Good Intentions Are Not Enough

GM had very good intentions. On November 18, 2010, the company announced that Chevrolet, its largest brand, will invest $40 million in various carbon offsetting projects across America. It was GM’s first day back in the stock market and just in time for the beginning of sales of the electric Chevy Volt. At face value, […]

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