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P&G Expands ‘Future Friendly’ Marketing Effort

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Procter & Gamble is expanding its Future Friendly marketing effort that promotes environmental responsibility under the guise of consumer education. P&G, which owns Tide, Pampers, PUR and Duracell, among other brands, first introduced Future Friendly at the 2009 Clinton Global Initiative in September of 2009. Now, with a full marketing launch kicking off the week […]

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