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Compliance, Not Marketing, Motivates Manufacturers to Adopt Sustainability

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Manufacturers increasingly are viewing sustainability through the lense of compliance, instead of marketing, suggesting a shift in perception from opportunity to cost, according to “Sustainability Reporting and Greenhouse Gas Management—Sensing Market Trends and Evolution in U.S. Manufacturing,” a report (PDF) from AMR Research and SAP. What a difference a couple of years makes. In 2008, […]

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